Privacy Policy

Last Updated: 24, November, 2025 | Effective Date: 24, November, 2025

1. Introduction

Welcome to Home Reach. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website homereach.ae, engage with our real estate agents, or use our brokerage services to buy, sell, or lease property.

By accessing our services, you consent to the data practices described in this policy.

2. Information We Collect

Real estate transactions require specific information to ensure legal compliance and successful service delivery. We may collect the following types of data:

A. Personal Identification Information

  • Contact Details: Name, email address, phone number, and physical address.
  • Identity Verification: Government-issued IDs (Driver’s License, Passport) required for Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance.
  • Signatures: Electronic or physical signatures on contracts and disclosures.

B. Financial Information

  • Income & Employment: Proof of funds, employment verification letters, and salary slips.
  • Banking: Bank account numbers for escrow or deposit purposes.
  • Credit History: Credit reports and scores (typically for lease applications or mortgage qualification).

C. Property Information

  • Preferences: Desired location, budget, property type, and specific amenities.
  • Ownership Data: Details regarding properties you currently own or wish to sell, including mortgage balances, tax status, and title information.

D. Technical Data

  • Digital Footprint: IP address, browser type, device information, and operating system when you visit our website.
  • Usage Data: Pages viewed, time spent on the site, and search history within our property listings.

3. How We Use Your Information

We use the collected information for the following purposes:

  1. Transaction Facilitation: To process buying, selling, or leasing transactions, including drafting contracts and negotiating terms.
  2. Communication: To contact you regarding property listings, open houses, market updates, or transaction status.
  3. Marketing: To send newsletters, promotional materials, and information about new services (you may opt-out at any time).
  4. Legal Compliance: To comply with real estate laws, fair housing regulations, and anti-money laundering requirements.
  5. Service Improvement: To analyze market trends and improve our website functionality and customer service.

4. Sharing Your Information

We do not sell your personal information. However, real estate is a collaborative industry, and we may share your data with the following third parties to facilitate your transaction:
  • Multiple Listing Services (MLS): To list your property or search for properties.
  • Industry Partners: Title companies, escrow agents, closing attorneys, home inspectors, and appraisers.
  • Financial Institutions: Mortgage lenders and banks (only with your permission/application).
  • Other Brokerages: Cooperating agents representing the other side of a transaction.
  • Government Authorities: If required by law, court order, or government regulation.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our website and hold certain information.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
  • Essential Cookies: Necessary for the website to function.
  • Analytics Cookies: Help us understand how visitors interact with the site (e.g., Google Analytics).
  • Marketing Cookies: Used to track visitors across websites to display relevant ads.

6. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption of sensitive financial data and secure storage of physical documents. However, no method of transmission over the Internet is 100% secure.

7. Retention of Data

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy and to comply with our legal obligations (for example, real estate brokerages are often required by law to keep transaction files for a specific number of years).

8. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:
  • Access: Request copies of the personal data we hold about you.
  • Correction: Request correction of any incomplete or inaccurate data.
  • Deletion: Request that we erase your personal data (subject to legal retention requirements).
  • Opt-Out: Unsubscribe from our marketing communications at any time.

To exercise these rights, please contact us at the details provided below.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., mortgage calculators, moving services). We are not responsible for the privacy content or practices of these third-party sites.

10. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: