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The Rise of Branded Residences: Investing in the Ultimate Luxury Lifestyle

Branded residences, managed by names like Four Seasons and Bvlgari, command a significant premium. We explore the value proposition and the target demographic for this elite segment.

Edited by: Abo ALi

1

The premium for a branded residence can range from 20% to 50% over a non-branded equivalent, justified by guaranteed service quality, exclusive amenities, and higher resale value. The premium for a branded residence can range from 20% to 50% over a non-branded equivalent, justified by guaranteed service quality, exclusive amenities, and higher resale value. The premium for a branded residence can range from 20% to 50% over a non-branded equivalent, justified by guaranteed service quality, exclusive amenities, and higher resale value. The premium for a branded residence can range from 20% to 50% over a non-branded equivalent, justified by guaranteed service quality, exclusive amenities, and higher resale value. The premium for a branded residence can range from 20% to 50% over a non-branded equivalent, justified by guaranteed service quality, exclusive amenities, and higher resale value.

2

These properties attract a global clientele seeking a 'lock-up-and-leave' lifestyle with hotel-level services, making them ideal for investors targeting the ultra-high-net-worth short-term rental market. These properties attract a global clientele seeking a 'lock-up-and-leave' lifestyle with hotel-level services, making them ideal for investors targeting the ultra-high-net-worth short-term rental market. These properties attract a global clientele seeking a 'lock-up-and-leave' lifestyle with hotel-level services, making them ideal for investors targeting the ultra-high-net-worth short-term rental market. These properties attract a global clientele seeking a 'lock-up-and-leave' lifestyle with hotel-level services, making them ideal for investors targeting the ultra-high-net-worth short-term rental market. These properties attract a global clientele seeking a 'lock-up-and-leave' lifestyle with hotel-level services, making them ideal for investors targeting the ultra-high-net-worth short-term rental market.

3

The brand affiliation provides a crucial layer of trust and quality assurance, which is a significant factor for international buyers unfamiliar with local developers. The brand affiliation provides a crucial layer of trust and quality assurance, which is a significant factor for international buyers unfamiliar with local developers. The brand affiliation provides a crucial layer of trust and quality assurance, which is a significant factor for international buyers unfamiliar with local developers. The brand affiliation provides a crucial layer of trust and quality assurance, which is a significant factor for international buyers unfamiliar with local developers. The brand affiliation provides a crucial layer of trust and quality assurance, which is a significant factor for international buyers unfamiliar with local developers.

8 min to read